Our Work
Why work with us?
We provide a low barrier to entry for those who want premium design and scalable hosting services with minimal up-front investment.
Our focus on automation and optimization allows us to pass the realized savings on to you.
Who We've Worked With
Ghost Hunting 101 and Tours
The Project
Ghost Hunting 101 and Tours will take you on tours of haunted locations and teach you how to conduct paranormal investigations. Their experienced team is led by empath psychic medium Julie Speer, who has experienced the paranormal her entire life. The team provides equipment and refreshments for those who join them at historical locations. Investigations can be led independently or as a team for up to four hours.
What we did
- Website Design, Build, and Hosting
- Copywriting
- Calendar Scheduling Integration
- Video Production
The Problem
Julie has been conducting investigations with local organizations for years. She wanted to branch out and build a platform for community interaction. Social media was an obvious next step, but a website would provide a place all her own.
Running multiple social media channels can be time-consuming and leave you over-encumbered with work. A website could unite those channels in a central location for her community to find what they seek. Want to see paranormal videos, hear electronic voice phenomena, share evidence, ask questions, or join an investigation? Visit the Ghost Hunting 101 and Tours website to find everything mentioned and more!
The Solution
We began by reviewing assets, assumptions, and a wishlist from the team. The assets helped define Ghost Hunting 101 and Tours as a brand, which is the foundation for building everything after. Our assumptions of a ghost hunting and touring company led to designing a rough website wireframe with assumed needs and requirements. This initial design iteration let us fit items from the wishlist into usability testing, which gave us, and the client, an idea of what was realistic.
This website can be competitive in functionality and, in our opinion, surpass the competition in visual design. A one-stop location for paranormal footage, community, and scheduling is just what they needed to launch their company into 2023 and beyond. By integrating scheduling services into the website, visitors can join investigations without leaving the website to schedule through a third party. Fewer clicks and less loading screens mean more convenience for your clients and more conversions for you.
Reflecting - The Outcome
After months of work for our small team, we’ve accomplished a few things we can pass on to future clients with similar needs. Designing websites with custom functionality is a challenge we don’t take for granted. Every new website provides challenges and lessons that we grow from. Julie Speer and Ghost Hunting 101 and Tours has been a pleasure to work with, and we look forward to keeping their website hosted and secure.
Phil Farina Author
Phil Farina has been able to turn his love of writing into a career. Phil connects with his audience through his book series and travel blog. You can explore his published work or more personal pieces on his website. As technology disrupts print media, he turned to us to reach a wider audience.
What we did
- Website Design, Build, and Hosting
- Brand Identity
- Copywriting
- eCommerce
The Problem
Phil started his website with us but needed a site update to highlight his latest book launch coming to his store. He also needed some more descriptions of his work and digital marketing banners. Increasing his copy on each page could help readers to find his series.
As design began, we ran into instances where Phil’s content needed to be updated or created to match this update. Some pages would need a lot of work to represent Phil’s updated direction for his website.
The Solution
The fresh design to go with Phil’s series of books was the ultimate goal. We revisited what he liked and disliked about his site and his inspirations. We also looked at competing author websites both regionally and nationally/internationally to make competitive recommendations. Our team compiled components that Phil had selected and some that offered a fresh look and feel.
After taking all the inspirations and previous site notes into account, we started the design work for the new launch. We designed and built marketing banners, book graphics, carousels, icons, and a new blog section. These changes significantly impacted the website’s appearance and operation, and Phil was thrilled to launch with the updated design.
The fresh design will also be featured across PortoSpire’s social media presence and highlighted in our recent work on the website. Besides a slight SEO boost, we write and post about our collective successes to celebrate what can be achieved together. This is intended to help bring awareness to his webpage and add another branch as we build and grow together.
Reflecting - The Outcome
Phil Farina gets a fresh site that he loves, that matches the theme of his work, and adds value to his growing community. Improving his marketing content, images, and blog section was the bulk of our work but offered an opportunity to try new approaches to get his message out. After passing our built and tested design to Phil for approval, he was thrilled and submitted no additional notes, and so the design was brought to life on his site.
Color and Typography
Aa
Open Sans
Headline, subheads, & body
Bold
abcdefghijklmnopqrstuvwxyz
Regular
abcdefghijklmnopqrstuvwxyz
H1 - 36px
H3 - 24px
H4 - 18px
Paragraph - 16px
HEX: 000000
RBG: 0, 0, 0
HEX: 0A1926
RBG:10, 25, 38
HEX: 3578E5
RBG: 53, 120, 229
HEX: 7F7F7F
RBG: 127, 127, 127
Hufnagle Insurance Group
Hufnagle Insurance Group (HIG) is an insurance agency that specializes in health, life, and medicare insurance in Ohio (OH). The group has insured clients from over 26 carriers and has served their community for years helping to protect their customer’s lives, homes, autos, and businesses. Owner Catherine “Cat” Hufnagle, often referred to in the local community as “The Risk Eliminator”, has built her brand around risk mitigation and emergency preparedness.
What we did
- Website Design, Build, and Hosting
- Brand Identity
- SEO Strategy
The Problem
Cat began expanding her business' reach into digital channels with a planned website and started encountering some serious challenges and issues along the way. Their website was being built within a WordPress installation by a local company that had come highly recommended. None of their online efforts thus far had resulted in direct quote conversions.
As the work on building the new design and content was underway, the original domain expired and was purchased by someone else. After the new purchase the site had been replaced to provide viruses and other malicious content to visitors. Additionally, the new WordPress installation was compromised and had itself begun to serve malicious content even after moving to a new domain. These series of challenges had damaged the brand’s reputation and they didn’t know how to begin repairing their online presence.
The Solution
Open forum interviews were used to capture and portray the voice and image of the Hufnagle Insurance Group (HIG). This process helps us to ask the right questions by collaboratively bringing in multiple voices and experiences.
As the design process can take some back and forth, this method helped us to get on the same page more quickly from design to development. Through research and interviews with Cat, we were able to bring her brand's voice to life through the website, illustrating their collective expertise to help bring peace of mind to the community they serve.
Reflecting - The Outcome
After partnering with PortoSpire for 2 years Hufnagle Insurance Group has observed a great increase of website visitor conversions and generated quotes for insurance coverage that can be directly attributed to the new site and online branding. After working through the discovery process to identify vision, themes, and target segmentation focus; the HIG brand now communicates a stronger cohesive story across all marketing channels. Cat mentioned that after working with some marketing assistance provided through State Auto she received the feedback that they all “Love the new brand story and ease of use with the new site”.
Color and Typography
Aa
Open Sans
Headline, subheads, & body
Bold
abcdefghijklmnopqrstuvwxyz
Regular
abcdefghijklmnopqrstuvwxyz
H1 - 36px
H3 - 24px
H4 - 18px
Paragraph - 14px
HEX: AD652F
RBG: 173, 101, 47
HEX: B0C9DD
RBG: 176, 201, 221
HEX: 516073
RBG: 81, 96, 115
HEX: 244872
RBG: 36, 72, 114
